keratin IS A fibrous protein forming the

main structural constituent of hair. 

Keratin treatments fill in the porosity of your hair, as overly-porous hair causes tangles, frizz, and breakage. Your hair is made up of keratin, so the treatment is putting the protein back into the hair, which is often lost due to age and chemical services.

What sets it apart from other hair treatments? 

It is essentially rebuilding the damaged areas, you can expect to see an increase in shine, less frizz, and an easier styling process overall. 

Does it require a lot of maintenance? 

Immediately following your treatment, make sure to invest in a dry shampoo—in order for the keratin to live up to its promises, you aren't allowed to wash your hair, or tie it back in a ponytail holder for at least 48 hours. You'll also need to take a closer look at the ingredients in your current shampoo and conditioner lineup. Sulfate-free formulas are the key to longevity. A manufacturer's shampoo will prolong it due to the fact that research has been done so that the shampoo doesn't counteract the treatment. But as far as any keratin-infused shampoo, if the product contains sulfates, it has no benefit for your hair. 

How long will the treatment last?

If you use the right after-care products, your treatment should last at least two months, possibly more depending on your hair type, and how often you choose to lather up.